Fair Trade

Fair Trade

Fair Trade is one of a phenomenon for marketing which has the purpose to remove the commercial barrier and help the developing countries about lack of a capacity to contest in an international stage.

Products of Fair Trade are supported by developed countries such as Oxfam in United Kingdom, Fair Trade labeling organizations in Germany and Transfair International in United States and Canada. Those organizations work in cooperation in order to help farmers and sub producers in developing countries out of an unfair trading.

The beginning of Fair Trade occurred in 1940 and 1950 before a logo of Fair Trade was created by Fair Trade labeling organizations (FLO) became well-known.

Some of private and social organizations tried to suggest a new option in marketing world for the developing countries by buying agricultural and handicraft from a real producer in an appropriate price, because they divined that a commercial of liberalism sometimes can cause problems about distribution of profit because of Free Trade may unfair. Moreover, Fair Trade also provides a market-place for producers in order to avoid trading under a liberalism system.

Products of Fair Trade mean products which are produced based on fair trade and the price of the products are higher than standard’s price within one condition that a part of a profit will turn back into support a community such as education, public health or other projects.

Nowadays, beside handicraft and agricultural products, Fair Trade expand to have more variety of products for example tea, coffee, food, rice, wine, beer, ice cream, jewelries due to sport equipment like a football. Fair Trade nowadays become popular especially in Europe.In United Kingdom, a famous department store “Mark and Spenser” or “Tesco” are selling more than 140 different kinds of Fair Trade products.

 Fair Trade perhaps is not the best way to solve the problem for international trade but      

this can be said that it is such a good sign that people in the developed world have realized and attempting to help people in another world who may sometimes have to follow under liberal marketing even they might suffer from an unfairness.